The invention discloses an advertisement pushing method based on crowd characteristics. The method comprises the following steps of a classified product binding step: acquiring a video image of a usercrowd of which the advertisement watching time is more than a set time slot, extracting user characteristics of the user crowd, and binding a product category to which a product advertisement belongswith the common user characteristic of the user crowd; a user characteristic extraction step: acquiring a user video image, and extracting user characteristics of a user in the video image; and an advertisement pushing step: determining the common user characteristic corresponding to the user characteristic of the user, and pushing the product advertisement under the product category bound with the common user characteristic to the user for watching. The invention also discloses electronic equipment and a storage medium. According to the advertisement pushing method, electronic equipment andstorage medium provided by the invention, the relatively accurate product advertisement can be provided according to the user characteristics in combination with the crowd characteristic analysis.