A method and apparatus for pushing information are disclosed. A specific embodiment of the method includes extracting order data and access data of a target user at a preset website within a first preset period of time; analyzing the extracted data, separately determining a category of a product ordered by the target user and categories of products displayed on the accessed page, and determining atarget category in the categories of products displayed on the accessed page by the target user based on the separately determined categories; extracting a feature vector from the access data corresponding to the target category, and inputting the feature vector to a pre-trained ordering prediction model corresponding to the target category to obtain a corresponding ordering prediction result; and in response to determining that the resulting ordering prediction result is not less than a preset value, pushing preset information to be pushed matching the target category to the target user. Theembodiment enables targeted information push.