An embodiment includes receiving a first request for first video content and a first video player from a client; in response (a)(i) obtaining first source code for the first video player, (a)(ii) obtaining a first configuration file for the first video player, (a)(iii) obtaining a first player module corresponding to the first video player, and (a)(iv) communicating same to the client. The first video player comprises code to play video via a graphical user interface. The first player module comprises code that, in response to the first player module subscribing to a first event bus of a pub/sub system, performs a first routine in response to: (b)(i) a first publication to the first event bus from an additional player module that corresponds to the first video player, and (b)(ii) execution of a first callback function corresponding to the first publication.