The invention provides a wind guiding component which comprises a shell, a wind outgoing box and a driving device, wherein a wind ingoing opening and a wind outgoing opening are respectively formed inthe bottom wall of the top wall of the shell, and the wind outgoing box can rotate around a pivot shaft fixed to the rear part of the shell; the driving device is used for driving the wind outgoing box to rotate between the wind outlet of the wind outgoing box being exposed on the open position above the wind outgoing opening and the wind outlet being completely in the close position in the shell; and the driving device comprises a base, a gear, a guide piece and a driving motor fixedly connected with the wind outgoing box. The wind guiding component also comprises a movable fixture block, the movable fixture block is fixedly connected with an electric connecting wire for supplying electricity for the driving motor and can slide along a guide rail under the driving of the electric connecting wire, and the electric connecting wire being pulled or extruded by a wind guiding box so as to be damaged can be effectively avoided. The wind outgoing box can move between the wind outlet being exposed on the open position above the wind outgoing opening and the wind outlet being completely in the close position in the shell, so that when an air conditioner does not work, the center of gravity of a whole machine can be reduced, dust can be prevented from falling in the air conditioner.