The invention discloses a personalized anti-fake element. The element comprises a base layer, an adhesive layer and an anti-fake pigment layer arranged in order from bottom to top, the adhesive layeris colorless and transparent, and the adhesive layer has the same shape as the anti-fake pigment layer. Compared with the prior art, the element achieves the technical effect of personalized counterfeiting prevention by uniformly distributing anti-fake pigments on the adhesive layer which has a personalized pattern and is not cured.