Embodiments can provide concurrent (or substantially concurrent) wireless communication that can achieve load and/or battery consumption balance between or among a set of wireless devices. In wirelesstransmission, each receiving device is typically identified by an address or an ID, which can be used for device identification and wireless configuration over wireless link. Under the concurrent wireless transmission in accordance with the embodiments, a secondary device can ''impersonate '' the primary device by assuming an ID or address assigned to primary device. In this way, load and/or battery consumption balance can be achieved among multiple wireless devices in the concurrent wireless transmission.