The present application discloses a method for selecting a cartoon character based on child's needs. The method for selecting a cartoon character comprises the steps of: receiving an instruction; analyzing an instruction feature tag of the instruction; comparing the instruction feature tag with at least one character feature tag; and selecting a well-matched cartoon character. According to the method disclosed by the present invention, technical effects that, according to the preference of the child for the cartoon character, the instruction of the parents, or the determination of the set topbox on the current interactive scene, a suitable cartoon character can be selected to interact with the child so as to achieve a better interactive education effect with the child are achieved.