The invention discloses a light guide structure and a display device. The light guide structure adopts a structure where a backlight source module and a decorative strip assembly are matched, an indication lamp is contained in a mounting hole so that the indication lamp can be prevented from being exposed out of the decorative strip assembly and easily damaged, and therefore the service life of the indication lamp is prolonged; in addition, the decorative strip assembly is provided with a containing groove for containing the light guide assembly, a second light guide plate is limited in the containing groove, the direction where light emitted by the indication lamp is transmitted to the second light guide plate through a first light guide plate is an light-emitting direction, since in thedirection perpendicular to the light-emitting direction, the cross-sectional length of the second light guide plate is greater than that of the first light guide plate, when the light emitted by the indication lamp is transmitted to the second light guide plate through the first light guide plate, the light is diverged, so that light transmitted through the second light guide plate forms gradationlight on the decorative strip assembly, the layering sense of light emitting of the indication lamp is improved, and the demands of different users are met.