The present application relates to the field of communications, and provides a network strategy obtaining method and device, and an application driving network. The method is applied to a first access point (AP) of the application driving network, and comprises: receiving an application profile of a first application sent by a site served by the first AP, the application profile being sent to the first AP by the site after the first application is enabled, the application profile comprising a first application identifier and a first QoE demand, and the first application being any application installed in the site; obtaining a target demand format corresponding to the first application identifier, the target demand format being used for representing a parsing mode of contents carried in the first application; parsing the first QoE demand by using the target demand format to obtain content in the first QoE demand; and obtaining a target network strategy corresponding to the first application according to the first application identifier and the content in the first QoE demand. The present application effectively improves user QoE.