The invention discloses a vehicle logo locating and identification method fusing a sliding window and a Faster R-CNN. A computer vision technology is used; a vehicle logo is roughly located by identifying a vehicle lamp to cope with the situations that a license plate of a vehicle is shielded and the vehicle does not have the license plate; the vehicle logo identification problem is solved based on the CNN; and positive and negative samples are dynamically generated through RPN, so that the input samples are different, the over-fitting degree of the network is reduced, the robustness of the network is improved, a conventional working mode of identifying the vehicle by the license plate is improved, reliable help is provided for fighting illegal criminal behaviors such as cloned vehicle license plates, one vehicle with multiple license plates, false license plates and the like, the reliability of intelligent traffic is further improved, and a large amount of manpower costs are reduced.