The invention relates to a vehicle roof, comprising a transparent roof segment (12) and a roller blind assembly (16) for selectively shading or at least partially uncovering the transparent roof segment (12), which roller blind assembly has a roller blind web (18), which can be rolled up into a roller blind coil and has a guide strip (24) at each of the edges of the roller blind web arranged on both sides with respect to a vertical roof longitudinal center plane, each guide strip being guided in an associated roof-fixed guide rail (28A, 28B). The roller blind assembly (16) comprises a roller blind module (30), which has a transverse support (32) for the roller blind coil that extends in the roof transverse direction and a guide leg (34A, 34B) on each of the two sides with respect to the vertical roof longitudinal center plane, each guide leg being connected from below to the associated roof-fixed guide rail (28A, 28B).