The invention discloses a novel LED heat dissipation design. The novel LED heat dissipation design comprises a heat dissipation channel, a light source fixing position and a top, wherein the light source fixing position is arranged on the end part of the heat dissipation channel; the top is arranged at the upper end of the heat dissipation channel; and a bottom is arranged at the lower end of theheat dissipation channel. The novel LED heat dissipation design has the beneficial effects that: the chimney effect and a heat dissipater are combined through the heat dissipation design, and heat emitted by an LED light source position is conducted to the top of the heat dissipater through a high-heat-conduction material, so that the temperature of the top of the heat dissipater quickly increases; and heat drives gas to flow towards the top of the heat dissipater through a pipeline, and outer air flows to the bottom of the heat dissipater, so that air around the heat dissipater is driven to flow, and therefore, the heat dissipation effect is achieved.