The invention provides a theme application method, electronic equipment and a server. The theme application method applied to an electronic equipment side comprises the steps of: detecting whether a trigger instruction for a theme element in a currently applied theme is a preset trigger instruction, wherein the theme element comprises an image of at least one preset article; and if the trigger instruction for the theme element is the preset trigger instruction, according to an association relationship pre-established between the theme element and preset information of the preset article, displaying the preset information of the preset article. According to the technical scheme, in the process of using the theme, a user can imperceptibly know recommended articles and particularly recommendation for commodities, so that not only is the entertainment of the user met, but also generalization performance of the commodities is improved, generalization and publicity of the commodities are notlimited to the image level, and recommendation methods of the commodities is enriched.