The embodiment of the invention provides an on-line equity tracking management method. The method comprises the following steps of analyzing an equity incentive prospectus and acquiring the information, the corresponding contribution value and the number of to-be-obtained strands of an incentive object, wherein the equity comprises registration strands and virtual strands; for the registration strands, evaluating whether the currently reached target of the incentive object meets an originally appointed condition or not stage by stage or evaluating whether the incentive object is in a locked period or not stage by stage; on the condition that the currently reached target of the incentive object meets the originally appointed condition, releasing the number of strands during the current period; judging whether the incentive object meets the equity maturation condition of an assigned object or not; if the incentive object meets the equity maturation condition, assigning the equity to theincentive object. The embodiment of the invention further provides a terminal. According to the embodiment of the invention, the online equity tracking management can be carried out, and the efficiency is improved.