Disclosed is a panoramic image display control method, comprising: receiving a panoramic image trigger instruction sent by a mobile terminal; in response to the received panoramic image trigger instruction, sending the panoramic image trigger instruction to a smart television bound to the mobile terminal so that the smart television displays a panoramic image corresponding to media content currently displayed; receiving position change parameters and/or posture change parameters, sent by the mobile terminal, of the mobile terminal in a three-dimensional space; determining, according to the position change parameters and/or the posture change parameters, visual angle adjustment parameters and/or viewpoint adjustment parameters of the panoramic image in a panoramic space; and sending the visual angle adjustment parameters and/or the viewpoint adjustment parameters to the smart television so that the smart television adjusts, according to the visual angle adjustment parameters and/or the viewpoint adjustment parameters, a visual angle and/or a viewpoint of the panoramic image. Also disclosed is a corresponding panoramic image display control apparatus.