The invention relates to the field of computer control, and discloses a page waterfall flow layout optimization method, a storage medium, electronic equipment and a page waterfall flow layout optimization system. The method comprises the steps that 1, the maximum number of images of a page and the maximum display number of images of a screen are preset; 2, an upper array and a lower array are newly built; 3, whether a current operation is a page drop-up operation or a page drop-down operation is judged; 4, whether HTML label data of the images is stored in the lower array or not is judged; 5,a new image is loaded, and removal of an image on the top of the page is conducted correspondingly; 6, an image corresponding to the last group of HTML label data in the lower array is loaded to the bottom of the page; 7, when the page is dropped down to the top of the page, whether HTML label data of the images is stored in the upper array or not is judged; 8, an image corresponding to the last group of HTML label data in the upper array is loaded to the top of the page, and removal of a corresponding image on the bottom of the page is conducted correspondingly. By means of the method, fluency of page view is effectively improved.