The invention discloses a video content searching method based on bullet screen and a user terminal; the method comprises the following steps: receiving a bullet screen searching request, outputting abullet screen searching interface according to the bullet screen searching request, wherein the bullet screen searching request is used for requesting to search needed video contents from a current video through the bullet screen; obtaining a bullet screen searching keyword inputted by the user on the bullet screen searching interface; searching at least one bullet screen item matched with the bullet screen searching keyword from all predetermined bullet screen items corresponding to the current video according to the bullet screen searching keyword; determining one bullet screen item selected by the user from the at least one bullet screen item; determining the first start moment of the one bullet screen item, selected from the at least one bullet screen items, appearing in the current video; playing the current video from the determined first start moment. The method can search user wanted video contents according to the video bullet screen, thus enriching the video content searching modes.