The present invention relates to the technical field of organic light-emitting materials, and in particular relates to an organic electroluminescent material and a light-emitting device thereof. The organic electroluminescent material is selected from the compounds as shown in Formula I. A rigid molecular structure is obtained by forming of a push-pull electron coplane of electron donating Donor and electron-withdrawing acceptor, certain separation of HOMO-LUMO is obtained so as to obtain narrow FWHM and high transition rate constant Kr.