The invention relates to an application management platform based on image recognition. The application management platform comprises prestore equipment, scene volume detection equipment, sleep degree detection equipment, threshold comparison equipment and management control equipment; the application management platform is used for determining a volume management strategy of an application of terminal equipment based on comparison results of scene volume value and a preset volume threshold. By means of the application management platform, the playing volume of the application of the terminal equipment can be adaptively adjusted based on surrounding environment and the sleep state of a user.