The invention provides an advertisement short film and video program mixed recommendation method and device. The method is applied to a server in communication connection with a user terminal. The server comprises a database. The database comprises a first vector for describing the interested degree of a user for an advertisement short film and a second vector for describing the interested degree for a video program. The first vector and the second vector are obtained; vector elements satisfying a preset condition are selected from the first vector and the second vector according to the preset condition; the selected vector elements are processed to obtain a mixed recommendation vector; and further an advertisement short film and video program mixed recommendation list is obtained; and the user terminal carries out playing according to the mixed recommendation list. An advertisement short film putting mode is no longer inserting the advertisement short film into the video program for putting, the advertisement short film is also taken as the video program, and the user experience is improved.