The invention relates to an automatic bending and inserting machine of a terminal. A blank roll is matched with a conveying block through a guide groove and a guide barrel, the conveying block is provided with a cover plate matched with the blank roll, a pressing bending mechanism is arranged at the middle portion of the conveying block, and an inserting device matched with a terminal inserting base is arranged at the tail; and the two sides of the pressing bending mechanism are each provided with a pulling device matched with the blank roll, each pulling device comprises a pulling motor arranged on a support, and a pull wheel is arranged on each pulling motor and is evenly provided with pulling columns matched with holes in terminal blanks. The automatic bending and inserting machine is provided with the conveying block matched with the blank roll, the pressing bending mechanism is arranged at the middle portion of the conveying block, the inserting device matched with the terminal inserting base is arranged at the tail, meanwhile, the conveying block is provided with the pulling devices matched with the terminal blanks on the blank roll, and therefore the blank roll does not need to be cut, two processes including bending and inserting can be completed at a time, and the terminal inserting working efficiency is greatly improved.