The invention provides a fixing bracket type mobile phone packing box or a box type mobile phone fixing bracket which can also be called a mobile TV box and is a creation of the fields of daily use and mobile phone packing. The fixing bracket type mobile phone packing box or the box type mobile phone fixing bracket is realized by directly additionally forming clamping grooves for fixing a mobile phone in the mobile phone packing box or by inlaying and fixing mobile phone fixing assemblies in the mobile phone packing box. During application, the mobile phone is clamped into the packing box, and then the problem that a mobile phone is not likely to be placed to stand sideways when used for video watching, music listening and navigation can be solved well. Moreover, the disposable mobile phone packing box can be changed into an article which can be used for a long time. Meanwhile, the use value of the mobile phone fixing bracket and the mobile phone packing box is increased.