The invention relates to the field of toy products, and especially relates to a spinning top toy capable of prolonging the service life. The toy comprises a spinning top main body, and the upper part of the spinning top main body is cooperatively provided with a launcher. Moreover, the external surface of the spinning top main body is provided with a pull rope groove cooperating with a pulling rope. The launcher comprises an elastic ring in cup joint cooperation with the spinning top main body, and the interior of the elastic ring is provided with an elastic steel wire. The elastic steel wire is sleeved by an elastic steel wire sleeve. Moreover, the tail end of the elastic steel wire sleeve is provided with an elastic switch which controls the elasticity of the elastic steel wire, and the elastic switch is installed on the elastic ring through a hinge seat. The objective of the invention lies in providing the toy, and the toy employs the elastic ring and the elastic steel wire as the spinning top launcher. Meanwhile, the elastic switch is used for controlling the elasticity of the elastic steel wire, thereby achieving the fixing and loosening of a spinning top. The toy employs the pull rope cooperating with the spinning top main body to enable the spinning top to rotate, and the cooperation between two sides enables the operation to be simple and convenient. Meanwhile, the spinning top is guaranteed not to be limited by the launcher, and the longer service life of the spinning top is also guaranteed.