The invention provides a video recommendation method and system. The method comprises the following steps of: obtaining content label user preference statistic data of each video watched by a target recommended user, wherein each video corresponds to a plurality of content labels; determining preference content label information of the target recommended user according to the obtained content label user preference statistic data; and selecting and pushing matched videos to the target recommended user according to the preference content label information of the target recommended user. According to the method and system, each video corresponds to a plurality of content labels, the preference content label information of the target recommended user is determined according to the content label user preference statistic data of each video watched by the target recommended user, and the behavior of watching the videos by the user can be specifically analyzed, so that videos can be accurately recommended to the user.