The invention discloses an LED lamp with the good lighting effect and the adjustable emitting direction and height. The LED lamp comprises a radiator and is characterized in that an aluminum substrate is arranged at the upper end of the radiator, the aluminum substrate is provided with a PCB which is provided with LED lamp beads, a light reflection cup is arranged on each LED lamp bead, and a heat conduction silica gel layer is arranged between the aluminum substrate and the radiator; the lower end of a radiator body extends out of the lower end of a radiating barrel, a transmission gear is arranged at the lower end of the radiator body, an installation base is connected to the lower end of the radiating barrel, and a driving motor is arranged in the installation base; and a driving gear is arranged on a motor shaft of the driving motor, and the driving gear is meshed with a transmission gear. The LED lamp aims at solving the shortcomings in the prior art, and the LED lamp with the good lighting effect and the adjustable emitting direction and height is provided.