A storage unit stores, for each state of an information processing apparatus, pieces of correspondence information indicating either a correspondence relation between pieces of content identification information and time information indicating latest times when the contents are displayed, or a correspondence relation between the pieces of content identification information and frequency information representing display frequencies of the contents. A selection unit selects the correspondence information corresponding to a current state of the information processing apparatus. A determining unit determines, as display content information identifying the content to be displayed, content identification information out of the pieces of content identification information included in the selected correspondence information, based on the time information or the frequency information corresponding to the pieces of content identification information included in selected the correspondence information. A display control unit performs control to display the content identified by the determined display content information.