The invention relates to the technical field of mobile application developing and discloses an application packaging and issuing method and device. The method comprises the steps of receiving triggering information and automatically determining a corresponding packaging script based on the triggering information, executing the packaging script to carry out compiling and packaging, uploading packaged installation files to an application hosting platform and acquiring online installation addresses of the installation files, and sending the online installation addresses to target users through notification information. According to the technical scheme, the whole packaging and issuing process is finished in an independent and automatic execution mode, the middle treating process of App testing can be achieved without manual intervention, the communication time cost in the testing process is reduced, and the working efficiency and reliability are greatly improved.