A handheld charm opener having a cheliform charm-opening body comprising an upper and lower piece, each with at least one protrusion oriented vertically but aligned horizontally and inserted into closed bracelet charm, and through manual compression of the apparatus between the thumb and forefinger, the protrusions traveling towards one another through translational vertical motion while engaging with the opening of the charm until the charm halves split apart revealing the center portion inside, the arcs of the protrusions protecting the charm from being damaged.