The invention discloses a novel industrial cloth pressing device which comprises a pressing roller and limiting plates, wherein the limiting plates are arranged on two sides of the pressing roller in parallel; two ends of the rotating shaft of the pressing roller are respectively fixed on lifting bases; the bottoms of the two lifting bases are fixed on a moving plate which is positioned between the limiting plates and moves in a straight line displacement manner; a hydraulic pump is arranged on one of the limiting plates; the moving rod of the hydraulic pump is fixedly connected with the moving plate. The pressing roller of the novel industrial cloth pressing device can be lifted up and down and move horizontally, and the position can be conveniently adjusted, so that the processing position can be matched with the thickness and the shape of cloth, and the processing effect can be effectively improved; in the case of faults, the pressing roller can be moved away, and thus the novel industrial cloth pressing device can be relatively conveniently repaired.