The invention discloses a tail towing hook structure for a new energy bus. The tail towing hook structure comprises a bracket and a pin, wherein seal boards are fixed at two ends of the bracket respectively, and rings are fixed on one surface of the bracket; a through opening is formed in opposite sides of the bracket; a pin hole is formed in a position, perpendicular to the through opening, of the bracket; the pin is in sliding fit with the pin hole in the bracket, and an angle handle is fixed at one end of the pin; a reinforcing plate is fixed on the bracket; a limit baffle is fixed on the reinforcing plate. The towing hook structure adopts a beam type component as the base, the towing hook structure is arranged at one end of a beam, and the two end surfaces of the beam are designed into inclined surfaces, so that when the towing hook structure is mounted, a mounting groove in the bus tail part is convenient to locate, and the towing hook structure is convenient to mount or dismount.