An edge-beaded fastener product (104) such as a cushion cover tie-down has a molded profiled bead (102, 402, 822, 1104, 1302, 1408, 1502) secured to and extending along a flexible substrate strip adjacent a longitudinal edge of the strip. The profiled bead has a shoulder or an inboard sidewall, such as for retaining a clip or hog ring. The flexible strip may have a reinforced region (108), inboard of the shoulder, in which resin contiguous with resin forming the profiled bead encapsulates surface features of the strip. The product is made by molding resin (612) directly onto the substrate material. Multiple lanes of resin may be molded on a single substrate (603), which is severed to form individual strips (104) with severed, exposed strip edges (406).