The invention discloses a media content business process integrated control application cloud platform comprising a cloud service desktop, a data acquisition module, a video editing tool module, a unified material content management service module, and a manuscript management service module. The data acquisition module comprises a unified live-broadcast management service module, a live-broadcast splitting module, a third-party Internet acquisition module, and a PGC uploading module. The video editing tool module is used for secondarily clipping audio and video in the unified material content management service module through the cloud service desktop and sending the clipped audio and video to the unified material content management service module for storage. The manuscript management service module is used for reviewing and releasing the sent data. The media content business process integrated control application cloud platform achieves content gathering via a variety of channels, supports Internet intelligent aggregation, CP uploading, UGC and PGC content back-transmission, interface pushing and the like, and can be quickly and seamlessly connected with a traditional media resource management center to realize 'precision' acquisition of mass content and greatly improve the efficiency.