A broadcasting transmitter for transmitting a broadcast signal according to an embodiment of the present invention comprises: an Internet protocol (IP) packet generator for generating first IP packets including broadcast data for a broadcast service and generating a second IP packet including service acquisition information that includes information required for quickly acquiring the broadcast service; a link layer packet generator for generating first link layer packets including the first IP packets; and a broadcast signal generator for generating a broadcast signal that includes the first link layer packets and the second IP packet.