The invention discloses an application cloud platform based on integration new media content comprising a cloud service desktop, an operation management platform, a data acquisition module, a video editing tool module, a unified material content management service module, and a manuscript management service module. The data acquisition module comprises a unified direct broadcast management service module, a direct broadcast disassembling module, a third party Internet acquisition module, and a PGC uploading module. The video editing tool module is used for secondary editing processing of audio and video frequency in the unified material content management module by the cloud service desktop, and is used for transmitting the editing result to the unified material content management service module for the storage at the same time. The manuscript management service module is used for publishing the transmitted data after the checking of the data. The application cloud platform is advantageous in that the gathering function of the content from various channels can be provided, and the Internet intelligent gathering, the CP uploading, the UGC and PGC content pass back, and the interface push can be supported; the rapid seamless butt joint with the conventional media resource management center can be realized; the accurate acquisition of the massive content can be realized, and the efficiency can be improved greatly.