The invention discloses a medium information processing method and a mobile terminal. The method comprises the steps that the mobile terminal detects the condition of displaying medium information in a graphical interface of an application, and the medium information and a control strategy of the medium information are requested from a server side; the control strategy is loaded in the application, the control strategy is executed to determine that information needs to be acquired from a mobile terminal user through a form in the medium information, a web view page adaptive to the form is requested from the server side, and the web view page is obtained by initializing a web view template through the server side on the basis of customized parameters of the form; the control strategy is executed to display the medium information in the graphical interface of the application, and the web view page is loaded in the graphical interface of the application. By adopting the medium information processing method and the mobile terminal, the page supporting the form can be efficiently achieved in the graphical interface, displaying the medium information, of the mobile terminal.