The invention discloses directly brewed health fresh purple sweet potato wine and a production process therefor, and belongs to health fresh purple sweet potato raw fruit fermented wine and a production technology. The directly brewed health fresh purple sweet potato wine is prepared by pulping, juicing and color protection, bacterial resistance, liquefaction, index adjustment, wine mother liquor preparation, distillers yeast liquor preparation, primary fermentation, secondary fermentation, ageing, fining and post-treatment. According to the health fresh purple sweet potato wine produced with the method, the anthocyanin content of fresh purple sweet potatoes as raw materials is 53.8mg/100g, the anthocyanin content of fresh purple sweet potato raw juice fermented wine aged for 5 months is 41.66mg/100g, the anthocyanin retention rate reaches 77.4%, and the methanol content is 313mg/L. The color and luster of the purple sweet potatoes and the health nutritional ingredients such as anthocyanin and the like are reserved better.