The invention discloses coating capable of improving color development and color bleeding of self-induction paper. The coating capable of improving the color development and the color bleeding of the self-induction paper is prepared from a dispersing agent, an interval agent, coating starch, rubber latex, fillings, a color developing agent, a microcapsule, a water repellent agent, a rheolytic modifying agent, an inhibiting agent and a pH (Potential of Hydrogen) conditioning agent. According to the coating disclosed by the invention, the self-induction paper cannot be subjected to remarkable color development under the situation that the self-induction paper suffers from certain pressure and a certain sliding friction force.