A liquid crystal device (100A) have pixels which includes a plurality of subpixels such as first, second and third subpixels (R, G, and B). The first, second and third suppixels separately has a plurality of areas; the plurality of areas includes a first area and a second area taking on a different brightnesses. when a input signal indicates that the pixel represents the first color, the average brigtness of the first area and the second area of the third suppixel is roughly the same as the average brightness of the first area and second area of the third pixel when the input sigal indicates that the pixle represents the second color different from the first color; when the input signal indicates that the pixel represents the first color, the brightness of the first area of the third pixel is different from the brightness of the second area of the third pixel; when the input signal indicates that the pixel represents the second color, the brightness of the first area of the third pixel is roughly equal to the brightness of the second area of the third pixel.