Disclosed are new classes of pyridyldiamide catalyst components useful in olefin polymerization, an example of which includes: (I) wherein M is a hafnium or zirconium; R1 and R1 1 are selected from phenyl and substituted phenyl, wherein the substitutions are selected from C1 to C5 hydrocarbyls, preferably C2 to C4 hydrocarbyls, and can reside in any of the ortho, meta, para positions on the phenyl ring; R2' and R2'' are selected independently from hydrogen and C1 to C6 hydrocarbyls, preferably hydrogen; R10 is a hydrocarbyl bridging group; R3, R4, and R5 are independently selected from hydrogen, hydrocarbyls, and substituted hydrocarbyls; and R6 R7 R8, and R9 are independently selected from hydrogen, hydrocarbyls, and substituted hydrocarbyls; wherein R6 and R7 form an aromatic ring or R7 is hydrogen and R6 is selected from methyl, ethyl, propyl, isopropyl, butyl, sec -butyl, and tert-butyl, preferably methyl.