The invention discloses an intelligent household equipment control method and system based on an intelligent TV set. The method comprises that equipment label and service label including intelligent household equipment in different scene videos are pre-stored in a server; the intelligent TV set obtains the scene video from the server, analyzes intelligent household equipment data required by the scene video, and initiates connection to the intelligent household equipment; and if it is detected that connection between the intelligent TV set and the intelligent household equipment succeeds, intelligent household equipment required by the service label in the scene video is analyzed, and if the connected intelligent household equipment matches the intelligent household equipment corresponding to the service label, service content in the scene video is lightened. A user can know, purchase and use the equipment via the TV set by utilizing an intelligent household scene exhibition, equipment sale and service integrated platform of the TV system, and interaction between the intelligent TV set and the intelligent household equipment is realized.