The present invention relates to the electronic commerce information technology field, solves the technical problem that the conventional group buying evaluation is not real to thereby influence the group buying quality, and provides a method of improving the group buying quality. The method comprises the steps of receiving the group buying information of the users sent by the intelligent terminals; providing and displaying a to-be-used group buying time selection list to the intelligent terminals of the users; receiving the selection operations of the usage time points in the time selection list; within the preset time before the selected usage time points, sending the current queuing number to the intelligent terminals of the users using the usage time points at each preset moments; after the information that the users consume the group buying services is received, receiving the evaluation information sent by the users via the intelligent terminals; according to the evaluation information of the users, determining the accuracy values of the evaluation information sent by the users; and after the accuracy values of the evaluation information exceed a preset value, adding the reputation value labels for the account information of the users, thereby realizing the technical effect of improving the group buying quality.