The embodiment of the present invention discloses an application management method and an update release server. The method comprises the following steps that: a version management device generates the update installation package of an internal application according to the update information submitted for the internal application, the version management device sends the update installation package to an update release server, the update release server sets version information on the update installation package and releases the version information, and a user terminal with update authority updates the internal application according to the version information. The update process of the internal application can be realized, and the privacy and security of the update installation package of the internal application are ensured.