An image forming apparatus includes: a sheet feeding section configured to feed a roll sheet; a sheet feeding path along which a roll sheet is conveyed; an image forming section configured to transfer a toner image to a roll sheet; a fixing section configured to fix the toner image by applying heat and pressure to a roll sheet on which the toner image is transferred at a fixing nip; a winding section configured to wind up a roll sheet; a guide member disposed along the sheet feeding path on both sides in a sheet width direction and on a downstream side of the fixing nip in a sheet conveyance direction; and a guide adjusting section configured to adjust a guide width of the guide member in accordance with an amount of shrinkage or an amount of expansion of a roll sheet passed through the fixing nip.