The invention belongs to the technical field of gravure printing, and particularly relates to an gravure press and a printing technology thereof suitable for printing tipping paper with water-based ink. The gravure press comprises an unwinding device, printing devices, drying devices and a winding device which are connected sequentially, and is characterized by further comprising an ink brushing device, wherein the unwinding device, the ink brushing device, the printing devices, the drying devices and the winding device are connected sequentially; the ink brushing device comprises a base ink tank, a transition printing roller, a base ink printing roller, a pressing roller and a base ink scraper, the transition printing roller is soaked in the base ink tank, and the transition printing roller, the pressing roller and the scraper are connected with the peripheral surface of the base ink printing roller respectively. When the gravure press is adopted for printing, the printing speed is high, the printing effect is good, and the product quality is high; the water-based ink is non-toxic, harmless and free of VOC (volatile organic compounds) emission, accordingly, the food safety and hygiene standard is met, and the cost can be reduced.