The invention discloses an information processing method. The purpose is to solve the technical problem that in the prior art, electronic equipment has low monitoring precision for displayed content. The method includes the steps that through an image collecting unit of electronic equipment, user face image information, in the process of watching first content, within a period of time is obtained through collecting, wherein the first content is displayed through a display unit of the electronic equipment; according to the face image information, the concern degree of a user for the first content is determined. The invention further discloses the corresponding electronic equipment.