The present invention relates to an image display device and a control method of the image display device. The image display device includes: a first light modulation device including a plurality of display pixels; a lighting unit including a plurality of light adjusting elements; an illumination distribution storage unit that stores an illumination range information which represents an illumination range; a light adjusting information determination unit that determines light adjusting information for controlling the light adjusting elements of the lighting unit based on a feature quantity of the first image information corresponding to the display pixels in the illumination range; an illumination distribution detection unit that detects an illumination distribution information which represents an illumination distribution; and an illumination distribution updating unit that updates the illumination range information based on the illumination distribution information.