The invention discloses a novel pay-off rack, and belongs to the field of electric power engineering tools. The pay-off rack comprises two wheel grooves (4) formed in parallel, the two wheel grooves (4) are connected through a plurality of telescopic rods (9) perpendicular to the wheel grooves (4), each telescopic rod (9) is provided with a locking mechanism (10), a slide way (7) is obliquely arranged at the end of each wheel groove (4), each wheel groove (4) is provided with a first grooved wheel (3), grooves (5) used for installing second grooved wheels (6) are formed in pairs in the top faces of the two side walls of each wheel groove (4), each wheel groove (4) is provided with at least two pairs of grooves (5), and the second grooved wheels (6) and the first grooved wheels (3) are arranged in parallel; a grooved wheel support (2) is obliquely arranged on each wheel groove (4), a third grooved wheel (1) used for stopping a baffle of a cable reel to prevent the cable reel from falling into the corresponding wheel groove (4) is installed on each grooved wheel support (2), and the third grooved wheels (1) and the first grooved wheels (3) are arranged in parallel.