The invention relates to techniques for providing media content to an adaptive HTTP streaming player. Upon reception of a HTTP request from the adaptive HTTP streaming player, like a DASH player, requesting the media content, a HTTP entity performs a procedure for determining a representation preference indication of the content being available on a fixed quality interface providing data with fixed data quality, which may provide data being for example received over a broadcast interface or being available in a cache. Said representation preference indication is signaled to the adaptive HTTP streaming player, which is adapted to use the representation preference indication for further requests. The adaptive HTTP streaming player is not aware whether the content is available on a fixed or unicast interface, but is forced with the solution to use the preferred representation being available on the fixed quality interface. Consequently, the adaptive HTTP streaming player stops to measure any changes in the link quality of the provided data on the unicast interface upon reception of the representation preference indication and requests data according to the representation preference indication.