The disposable diaper (10) pertaining to the present invention is configured so that designs (300a, 300b) visible from the non-skin contacting surface side (S) of the disposable diaper (10) are provided in an area that extends to a front waistline region (20) and a back waistline region (30), straddling an inside-leg region (25), and that different methods are used to arrange the design (300b) provided to an area further toward the front waistline region (20) than the crotch elastic part (200a) and to arrange the design (300a) provided to an area further toward the back waistline region (30) than the crotch elastic part (200a).