The embodiment of the invention discloses a webpage pushing method which comprises the following steps: establishing a transfer matrix of multiple webpages according to mutual transfer times of the multiple webpages; generating an association degree configuration table of the multiple webpages by use of the transfer matrix of the multiple webpages, wherein the association degree configuration table comprises times of respectively transferring other webpages among the multiple webpages to a target webpage among the multiple webpages; determining transfer ratio of the multiple webpages according to the association degree configuration table; and determining a to-be-pushed webpage among the multiple webpages according to the transfer ratio of the multiple webpages. The embodiment of the invention also discloses a webpage pushing device. By adopting the webpage pushing method and the webpage pushing device which are disclosed by the embodiment, the webpage pushing accuracy can be improved.